Fashion Window
July
2014

Introducing: Brownie and Blondie

Fabrice Couturier, who is known for his technical and creative excellence founded the unisex label Brownie and Blondie in 2011.

Under his creative direction, Brownie and Blondie evolves its high-fashion perspective, combining French couture precision tailoring with breakthrough fabrics and a streetwear/rock attitude.

This translates as using i.e. sport performance and city exclusive double-face fabrics or a hot-melt laminating of an elegant wool fabric with washable leather.
 

“Colourful and energetic the smart androgynous aesthetics of the collections gives the wearer a bold presence without looking contrived or overdone reflecting movement, functionality, wearability and comfort. “

The brand is built upon having distinct gender independent collections, which offer high quality clothing as well as a unique brand universe. Therefore Brownie and Blondie is positioned as a unisex high fashion city casual streetwear brand and is producing three lines; T-Shirt line, Main line and the avant-garde line.

Whilst the T-Shirt line and the main line are distributed over adequate multi-label stores, the avant-garde line can be ordered only over the atelier. The main line will be presented twice a year in Paris over the Lakic Showroom (the cooperation partner of Blanc+Ençens GmbH) and later on also on regional trade fairs such as Pitti Uomo.

Blanc+Ençens GmbH is representing the label and its three lines worldwide. Blanc+Encens was founded in 2010 and is specialized in growing fashion and design brands from relative obscurity to become known in the fashion and luxury markets.

The agency believes in a unique style of brand building that encompasses individual press strategies, sales relationships, brand management and international growth to help meet and exceed their clients’ goals.


http://www.fashionwindows.com/brownie-blondie/ 

 


  
 
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